SELLING YOUR HOME Marketing Plan Golden Rule Pledge To Home Sellers: I will give the same level of care and attention to the sale of your home that I would use in selling my own home. My goal is to make life-long clients who turn to me first and who recommend me to others-not just a quick sale & selling a house in today's real estate market requires more than just a sign in the yard and a add.  I use broad-based marketing approach designed to expose your home to the maximum number of qualified buyers and brokers. My goals are the same as yours-

1. Obtain the most money for your home.

2. Sell the home quickly without making sacrifices.

3. Minimize the inconveniences of selling.

There are six big reasons why you should have me sell your home-

1.      I will increase your wealth.

2.      I will reduce your stress and save your time.

3.      I protect your best interests and avoid pitfalls.

4.      My reputation opens doors to other agents and buyers.

5.      My track record backs up what I will do for you & I've done it many times.

6.      Integrity, honesty & excellence!

 The following is a summary of my marketing plan for your home:

1.      Preparing Your Home. I will provide specific guidance on what you should do prior to placing your home on the Market. The goal is to get your home in top condition so that it will command a premium price. Properly staging your home before showing it to buyers will help the home sell itself.

2.     Pre-Listing Preparation. I will be a major resource providing the recommendations for some of the best service providers: staging, escrow, property inspection, home contractors, home warranty.

3.     Marketing online, Website, Internet. I will register your property in the NWMLS database which reaches all the agents in Washington State. BPSV website, reaches world- wide. Tour factory is an online tour set up to reach out to all the online search engines. (google, homedebut.com, homes.com, property pursuit, trulia.com, redfin.com, yahoo real estate and more.) Your property will be advertised 24 hours a day, 7 days per week.  

4.      Lock Box. A Supra electronic lock box will provide state-of-the-art security while ensuring your home is accessible to agents to show to their buyers. This electronic lock box allows me to find out who accessed your home and receive feedback. Statistics show that using a lock box increases the number of buyer showings by 40%.

5.      Photos. A professional photo of your property is so important in selling your home. I will provide a professional photographer who will capture ever unique image and market up to 25 photos on each website.

6.     Sign. For Sale & sign creates more buyer interest than other advertising medium. Because we maintain a number one market share, our signs generate numerous buyer calls.

7.      Custom-made Brochure & Box. I will create a quality brochure to emphasize all of the important amenities of your home to potential buyers. The idea is to make the best possible impression and to provide information so that after looking at dozens of homes, your home will stand out in the buyer's mind. I will place a brochure box on a sign post in front of your home. This gives the drive-by buyer enough information about your home to become interested and to call for a showing.

8.     Home Book. Not all agents will be as knowledgeable about your home and the neighborhood as I am. Therefore, I will compile a book to be left in your house which will answer most buyer questions about your home. The community facilities, schools, and the surrounding area. The objective is to provide the buyers with all the information they need to make the decision to purchase your home.

9.     Agent Prospecting. I will review which agents have shown houses in the same price range within the last 6 months and contact them to make sure they have information about the home we have for sale and remind them of the special features of the home.

10.  Open House. Soon after your home is listed, I will hold it open for all and advertise it online NWMLS.  In addition to creating interest in your property, your neighbors are great resources for friends or others that may looking to move into the area.

11.  Target Marketing. I will mail information on new listings to selected neighborhoods. Typical, move-up buyers purchase a home which costs 50% more than their current home. I will target information about your home to specific areas where qualified buyers are likely to reside. In 8-10% of all home sales, the buyer knows someone who lives with in two blocks of the house that he or she buys. I will create interest about the sale of your home in the surrounding neighborhood as well.

12.  Status Reports. I will give you regular emailed, written or verbal reports to include actions taken, actions needed, current and planned advertising, feedback on showings, and charges in the market conditions that may affect the sale of your home.

13. Partnership. The process is a team effort. My job is to market your home while your job is to set the price. My job is to interpret the market enabling you to make wise choices.

Finally, I will take great pride in closing the sale of your home with a professional escrow company. You will be glad you trusted the sale of your home to Kimberly Hoffman and Better Properties SoundView.